Innovative Postal Campaign Brings HIV Messages Nationwide in Nepal

In order to reach the many Nepalese who live beyond the scope of regular mass media HIV/AIDS prevention campaigns, PSI/Nepal has launched an innovative postal sticker campaign which will expose those in remote areas, who are often unable to access newspapers, television and radios, to lifesaving prevention messages.

The Number One postal sticker campaign will place a sticker bearing an HIV/AIDS prevention message on every piece of postal mail entering or leaving Nepal for approximately six months. Reaching out to those inaccessible areas where risk of HIV infection is even more prevalent than in urban areas was a challenge for PSI/Nepal, until now.

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