Before conducting the SWMENA survey, NGOs in Morocco that work on several aspects of women's issues completed a short survey to identify their data needs. One of the main challenges identified by these groups is the stereotypical view of women's image in Morocco in terms of their role in family and society. These groups identified the conservative or male‐dominated mentality that restricts women's role to marriage, child‐bearing, and servicing the husband and the family as one of the main issues facing women in Morocco. These women also mentioned the weak presence of women in decision‐making positions as an obstacle facing Moroccan women. Women in both political and private sector institutions, including women in political parties and parliament, don't have significant decision‐making weight and some NGOs believe that women in political parties tend to be just exploited for political marketing and remain marginalized within these parties.