War is always a choice and it is always a bad choice. It is a choice that always leads to more war. It is not mandated in our genes or our human nature. It is not the only possible response to conflicts. Nonviolent action and resistance is a better choice because it defuses and helps resolve conflict. But the choice for nonviolence must not wait until conflict erupts. It must be built into society: built into institutions for conflict forecasting, mediation, adjudication, and peacekeeping. It must be built into education in the form of knowledge, perceptions, beliefs and values—in short, a culture of peace. Societies consciously prepare far in advance for the war response and so perpetuate insecurity. Some powerful groups benefit from war and violence. The vast majority of humans, however, will gain a lot from a world without war. The movement will work on strategies for outreach to a wide variety of constituencies globally. Such constituencies might include people in many parts of the world, key organizers, well-known leaders, peace groups, peace and justice groups, environmental groups, human rights groups, activist coalitions, lawyers, philosophers/ moralists/ethicists, doctors, psychologists, religious groups, economists, labor unions, diplomats, towns and cities and states or provinces or regions, nations, international organizations, the United Nations, civil liberties groups, media reform groups, business groups and leaders, billionaires, teachers groups, student groups, education reform groups, government reform groups, journalists, historians, women’s groups, senior citizens, immigrant and refugee rights groups, libertarians, socialists, liberals, Democrats, Republicans, conservatives, veterans, student- and cultural-exchange groups, sister-cities groups, sports enthusiasts, and advocates for investment in children and health care and in human needs of every sort, as well as those working to oppose contributors to militarism in their societies, such as xenophobia, racism, machismo, extreme materialism, all forms of violence, lack of community, and war profiteering. For peace to prevail, we must prepare equally far in advance for the better choice. If you want peace, prepare for peace.